Effect If Number "Like " Instagram Hidden
Instagram is currently testing a feature to eliminate the number of "likes" (likes) in posts in several countries since last July. The reason, displaying the number of likes actually triggers mental health disorders because the competition for the number of likes raises jealousy between users. Actually, the number of likes is not lost but only hidden.
The popular celebrity fusion-matching family dress also found it difficult to map, what their followers liked and disliked on Instagram. It is important for a celebrity to follow the tastes of followers in order to maintain engagement. Another celebrity even claimed that the number of likes he had had declined. In a survey of Canadian celebrities who were one of the countries testing this feature, it was mentioned that more than half of the programs were affected by the hiding like feature.
More than 50 percent of celebrities claim that their follower growth is slowing down. For celebrities, hiding the number of likes becomes a scourge of its own. They just depend on the number of likes and comments perched on each post.
Because, these two elements are used as a measure of the performance of posts that will later be "exchanged" with certain brands, to campaign for their products. However, how much does the loss of brand likes affect?
It is only at the surface level, while the other important metric points are engagement and clicks generated through the URL in each post. Rather than the number of likes, the brands actually focus more on the relationship between the celebrity and the fans.
They will be more interested in seeing celebrities who are able to build relationships with followers, and invite them to click on ads and then buy products that are entrusted by brands to celebrities . Despite the protests, programmers interviewed by Business Insider claimed that demand for advertising from the brand had not declined
That is, the posts that appear at the top when a user opens Instagram, come from an account that is close to them, it can be from friends, family or celebrities or official accounts of brands that are often liked or commented on.
Thus, likes and comments become important changes to this algorithm to make personalization. But seeing one of the complaints from the programmaker claiming that the number of likes has decreased, this will more or less have an effect. "You do not get like , it will not get reach (range of posts to followers ), and your content will not spread further," said one selebgram Canada, Jess Grossman. Instagram, said Grossman, took one important element to create engagement .
"How will the algorithm work?" Similar complaints were also conveyed by another celebrity , Reza Jackson who said this feature could endanger the social media marketing business. "The aim of every artist is to create works that can be seen by people," he said. The programmers also said, the absence of the number of likes posted makes them lazy to like or interact with other users' posts.
Effect If Number "Like " Instagram Hidden
The account owner can still see the number of likes and anyone who likes his posts. But still, a number of celebrities complained about this feature. Some of those affected felt minimal appreciation because the number of likes in the post was not posted as usual. " Like is a motivating factor. Now (with no number of likes) there is no appreciation from the audience at the end of the show," I'm one of Kate Weiland's programmers .The popular celebrity fusion-matching family dress also found it difficult to map, what their followers liked and disliked on Instagram. It is important for a celebrity to follow the tastes of followers in order to maintain engagement. Another celebrity even claimed that the number of likes he had had declined. In a survey of Canadian celebrities who were one of the countries testing this feature, it was mentioned that more than half of the programs were affected by the hiding like feature.
Because, these two elements are used as a measure of the performance of posts that will later be "exchanged" with certain brands, to campaign for their products. However, how much does the loss of brand likes affect?
Not The Main Factor
Mike Blake-Crawfrod, director of strategy at social media marketing agency called Social Change, said that likes are just one of many metrics to measure the performance of Instagram posts.It is only at the surface level, while the other important metric points are engagement and clicks generated through the URL in each post. Rather than the number of likes, the brands actually focus more on the relationship between the celebrity and the fans.
They will be more interested in seeing celebrities who are able to build relationships with followers, and invite them to click on ads and then buy products that are entrusted by brands to celebrities . Despite the protests, programmers interviewed by Business Insider claimed that demand for advertising from the brand had not declined
Contradictory To The Algorithm
The programmers also criticized this feature as being incompatible with Instagram's decision to change the timeline algorithm. As is known, since 2016 Instagram has changed the timeline algorithm from chronological to personalized.That is, the posts that appear at the top when a user opens Instagram, come from an account that is close to them, it can be from friends, family or celebrities or official accounts of brands that are often liked or commented on.
"How will the algorithm work?" Similar complaints were also conveyed by another celebrity , Reza Jackson who said this feature could endanger the social media marketing business. "The aim of every artist is to create works that can be seen by people," he said. The programmers also said, the absence of the number of likes posted makes them lazy to like or interact with other users' posts.
